January 29th 2012

Consumer trends to expect in 2012

Mark Healy from The Globe and Mail has put together a fantastic article about what we can expect to see trending from consumers in the coming year. The article looks back on 2011 to examine the patterns emerging.

The predictions that stood out for us were;

  • Making premium products accessible
  • Quality over quantity
  • Making a greater margin by optimizing prices

You can read the full article here: http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/customer-service/consumer-trends-to-expect-in-2012/article2269233/page2/